The following Tourism Recovery strategies are being pursued or are already in progress:
- The Hawaiʻi Tourism Authority (HTA) provided $1.5M for supplemental marketing for the Island of Hawaiʻi and added new familiarization tours for the Japanese Market.
- The County of Hawaiʻi is supporting a community-based hospitality and tourism network.
- The Island of Hawaiʻi Visitor's Bureau encourages visitors and residents alike to sign the Pono Pledge (below), which encourages responsible, conscious care of our island's precious natural sites:
I pledge to be pono (righteous) on the Island of Hawaiʻi.
I will mindfully seek wonder, but not wander where I do not belong.
I will not defy death for breathtaking photos, trespass or venture beyond safety.
I will mālama (care for) land and sea, and admire wildlife only from afar.
Molten lava will mesmerize me, but I will not disrupt its flow.
I will not take what is not mine, leaving lava rocks and sand as originally found.
I will heed ocean conditions, never turning my back to the Pacific.
When rain falls ma uka (inland), I will remain high above ground, out of rivers and streams.
I will embrace the island's aloha spirit, as it embraces me.
Lawe i ka maʻalea i kūʻono ʻono.
"Take wisdom and make it deep."
The most recent chapter of Kīlauea volcano’s 35-year-old eruption in 2018 directly affected a geographically small, but densely populated portion of east Hawaiʻi Island’s Puna district, equating to 10 square miles of the 4,028-square-mile island. According to USGS Hawaiian Volcanoes Observatory, a lull in eruptive activity on Kīlauea's lower East Rift Zone commenced August 5, 2018 and lava flows ceased to expand since August 9, 2018.
- For current Big Island travel information, visit GoHawaii.com